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EY Strategic Growth Forum
November 14, 2014
Entrepreneurs & the Triple Bottom Line
All successful entrepreneurs are ambitious, motivated, determined and persistent. Some entrepreneurs are also committed to leveraging these qualities to help make the world a better place. In this session, learn how entrepreneurs create shared value and offer innovative solutions to pressing social problems by managing to a triple bottom line – people, planet and profit.
John Roulac is the founder and CEO of Nutiva, the fastest-growing superfoods company on the planet. A leading entrepreneur of the organic food movement, John has made it his life mission to revolutionize the way the world eats. In keeping with this mission, Nutiva has brought into the public awareness such superfoods as coconut, hemp, chia and red palm oil. John has founded five nonprofit ecological groups — including GMO Inside and the Nutiva Nourish Foundation, which donates 1% of Nutiva’s annual sales to sustainable agriculture and environmental programs. To date, the foundation has donated more than $2 million.